Your business doesn’t get a second chance to make a first impression
That’s why we work closely with key stakeholders to craft a bespoke music experience that tells your brand’s story. Our meticulous approach dives deep into your brand’s DNA, ensuring every playlist is a true reflection of its identity — distinctive, immersive, and unforgettable.
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As a premier background music provider and expert music curator, our extensive clientele, spanning from 2000 to the present, boasts renowned names such as Marriott, Emaar, Jumeirah Group, Accor, Hilton, Barcelo, Oberoi, The Address, Sofitel The Palm, Radisson, Mui Mui, Dior, Fauré Le Page, Bvlgari, Armani, Arab Fashion Week, Fashion Forward, Dubai Design District, Dubai World Cup, Abu Dhabi F1, Mercedes Benz, Lexus, Tag Heuer, Harvey Nichols, Bloomingdales, Moschino, Nayomi, Landmark Group, RoyalJet, Swarovski, Moët & Chandon, Mall of the Emirates, Dubai Mall, Wafi Mall, Expo 2020, THE One, Virgin, Novikov Cafe, and many more across all continents.​


Music for Hotel & Resorts
Emotionally Engage Guests Throughout Their Stay
Crafting hotel and resort music is more than playlists; it's about blending music with design, architecture, and service. We excel in setting the scene, matching music to space and time of day and reinforcing the brand's unique identity.

Music For Retail Spaces
Create That Wow-Factor
​Music is a strategic tool that enhances customer engagement and store performance, fostering strong brand connections, aimed at transforming the shopping experience.


Music For Restaurants, Bars & Cafes
Enriching Social Experiences
Music in food and beverage outlets is about enriching social experiences, enhancing atmosphere, fostering loyalty and distinguishing the outlet from the competition.
Music In Spas, Salons, Wellness Centers
Relax and Unwind
Music in spas and wellness centers creates a relaxing, serene atmosphere, shielding customers from outside noise, enhancing the overall wellness experience.


Music For Gyms & Fitness Centers
Stay Focused And Motivated
Strategically paced workout music boosts motivation and helps guests push their performance limits, synchronizing with workout intensity to achieve fitness goals and efficiently.
Music For Fashion Events
A Class Act
We create fashion show music to match a brands theme and style for a seamless, mesmerizing experience.

Our Key Features
Your Go-To Background Music Partner And Vibe Dealer
Our team boasts decades of experience operating at the pinnacle of our respective domains. We're not just resilient; we thrive in adapting to the ever-evolving landscape of the 'new normal.'
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Unlike traditional setups, we eschew bulky, complicated and expensive hardware or software requirements. Instead, we leverage compact, AI-fueled smart technology with minimal energy consumption and a significantly reduced carbon footprint. This agility translates into remarkable speed and competitiveness.
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Our DJs and music curators have graced the world's foremost venues, bars, clubs, and exclusive events, while our programmers have worked on high-load, high-availability web services for multinational corporations. This diverse expertise positions us at the intersection of music, brands, and technology. Suffice to say, we're well-versed in the intricacies of music, sound systems, branding, and future-forward technology.




Bespoke Playlist Curation
Our award winning music curators and DJs will create a unique vibe that is on-brand, aimed to elevate guest experience and improve the bottom line.
Digital Music Player
Our digital music players come with un-compromised audio quality. Control and manage your music and playlists from any browser on any device or simply leave it all up to our team. The choice is yours!
Sound System Design
Our team will scope out your space, then recommend a speaker, amplifier and control system best suited for your environment and budget. Single-zone or multi-zone spaces, no problem!
Global Delivery System
Using AI technology, our cloud network ensures 24/7 connectivity to your music system. Fresh content gets delivered to your music player instantly, regardless of your location.





Announcements
And Voice-Overs
Should your business need voice-overs, announcements, or catchy jingles, we specialize in producing and seamlessly integrating them into your daily schedule within a matter of hours.
Silence Mode Feature
Our music system offers a fully automated silence mode that can be scheduled for the daily Athan. The music gently fades out and back in seamlessly, maintaining a polished and clean ambiance.
Brand Extensions
Extend your brand through music - from custom-designed vinyl to curated playlists for your socials, we help you create unforgettable, on-brand sound experiences your audience will love.
24/7 Tech Support
Our dedicated team operates around the clock to promptly address any issues, requests, or inquiries. Regularly updated playlists and software, ensuring a continuous stream of fresh content. Additionally, we offer complimentary servicing for all hardware.
Sounds And Moods
We specialize in crafting signature soundtracks and customized playlists perfectly suited for diverse businesses, brands, spaces and events. Listen to some moods on Spotify below, or find us on SoundCloud.
Check Us Out On Spotify

Who We Are
Founded in 2000, SYCF is a collective of music curators, award-winning DJs, sound engineers and skilled IT programmers. Renowned for bespoke playlist curation, branded music consultation, and distinctive sound design, we've left our mark on some of the world's most iconic spaces, businesses, and brands.
Our expertise in curating and delivering the perfect soundtrack is second to none.